Terms of Use

1. Who we are and agreement to these Terms

These Terms of Use ("Terms") govern your access to and use of the DreamAlly mobile application and any related websites or services we provide (collectively, the "Service").

In these Terms, "DreamAlly", "we", "us" and "our" means Big Deck IT LTD, a company registered in England, with its office at Office 4080, 182-184 High Street North, East Ham, London, E6 2JA. "You" means the person who accesses or uses the Service.

By accessing or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service. If you use the Service on behalf of an organisation, you represent that you have authority to bind that organisation.

We may update these Terms from time to time. If we make material changes, we will take reasonable steps to provide notice (for example, in-app or by email). Continued use of the Service after updated Terms become effective means you accept the updated Terms, to the extent permitted by law.

2. What the Service does

DreamAlly is a dream journaling app. It lets you create and manage dream entries, including titles, notes, tags and other details you add, and view entries using calendar and related features.

AI-powered interpretation is a core feature of the Service. When you submit a dream entry, it is processed by AI to generate an interpretation or reflection. You can interact with interpretations via the AI chat or through a click-through daily questionnaire; both produce AI-generated insights.

The Service may also include optional features such as Relax content (for example, looped background audio or white noise and visuals) and optional community features such as publicly sharing selected entries to a toplist and voting on other users’ shared entries. We may modify, add, remove or discontinue any part of the Service. Where reasonably practicable, we will provide reasonable notice of changes that materially and negatively affect paid subscribers.

3. Eligibility

You must be at least 13 years old to use the Service, or any higher minimum age required by law where you live. If you are under 18, or under the age of majority in your jurisdiction, you represent that you have permission from a parent or legal guardian to use the Service.

4. Accounts and security

Some features require you to create an account. You agree to provide accurate, current information and keep it up to date. You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account. Notify us promptly if you believe your account has been compromised.

5. Acceptable use

You agree to use the Service lawfully and not to:

• attempt to gain unauthorised access to the Service, other users’ accounts or our systems, or interfere with the operation of the Service;
• upload, post or share content that is illegal, infringes intellectual property or privacy rights, contains personal data of others without permission, or is otherwise harmful, abusive or harassing;
• spam, manipulate or game rankings, the toplist, voting or other community features;
• use the Service in a way that could disable, overburden, damage or impair the Service.

We may remove content and restrict, suspend or terminate access if we reasonably believe you have violated these Terms, created risk for other users or harmed the integrity or security of the Service.

6. Subscriptions, billing, cancellation and refunds

The Service may offer free features and paid subscription tiers ("Pro"). If you purchase a subscription, it will be billed in advance on a recurring monthly basis and will auto-renew unless you cancel before the end of the current billing period.

Payments are processed via Stripe. By subscribing, you authorise recurring charges and agree to Stripe’s terms and our pricing presented at checkout.

You can cancel at any time through your profile (Stripe customer portal). Cancellation takes effect at the end of your current billing period, and you will retain access to Pro features until then.

All charges are non-refundable, and we do not provide refunds or credits for partially used billing periods, except where required by applicable law, or where we expressly agree otherwise in writing. This does not affect any statutory rights you may have as a consumer (including rights relating to services that are not provided with reasonable care and skill, are misdescribed, or are otherwise faulty).

We may change subscription prices or plan features from time to time. Where required by law, we will provide advance notice. Unless stated otherwise, price changes take effect no earlier than your next renewal.

7. Your content (dream entries) and permissions you give us

Content means information and materials you submit to the Service, including dream entries, titles, text, tags and anything you choose to share publicly. You retain ownership of your Content and are responsible for it, and you represent that you have all rights necessary to submit it to the Service.

You grant us a non-exclusive, worldwide, royalty-free licence to host, store, reproduce, modify for formatting, process and display your Content as needed to operate, provide, secure, maintain and improve the Service, including processing your entries with AI to generate interpretations and reflections.

8. Public sharing and community features

If you choose to share Content publicly (for example, to a toplist), you understand that it will be visible to other users and may be viewable by the public depending on how the Service is configured. Do not share anything you consider private, sensitive or confidential.

You can usually delete your publicly shared Content through the Service, but you understand that copies may persist for a limited period due to caching, backups or where other users have interacted with or quoted your Content. We may remove or restrict access to publicly shared Content at our discretion, for example to address Terms violations, legal requirements or safety concerns.

9. AI-generated interpretations and reflections

Dream entries may be processed by AI to generate interpretations and reflections, and you may interact with AI via the AI chat or questionnaires.

AI outputs can be inaccurate, incomplete, misleading or inappropriate, and you are responsible for how you interpret or act on AI-generated content. AI-generated interpretations and reflections are provided for personal reflection and entertainment only and do not constitute medical, psychological, therapeutic or other professional advice. The Service is not intended for diagnosis or treatment of any condition.

10. Relax content

Relax content, including any looped audio, white noise or visuals, is provided for general relaxation and enjoyment only. Individual results vary, and we do not make any guarantees about outcomes such as sleep quality, stress reduction or other effects.

11. Intellectual property

We and our licensors own the Service, including its software, design, code, text, graphics, logos, branding and all related intellectual property rights. Except for the limited rights expressly granted to you in these Terms, no rights are granted to you. You may not copy, modify, distribute, sell, lease or reverse engineer any part of the Service except to the extent such restrictions are prohibited by law.

12. Privacy

Our Privacy Policy explains how we collect, use and share information, including how your dream entries may be processed by AI. By using the Service, you acknowledge that your information will be handled as described in the Privacy Policy. You can read the Privacy Policy in the app at the Privacy Policy page.

13. Disclaimers

The Service is provided as is and as available. To the fullest extent permitted by law, we disclaim all warranties, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose and non-infringement. We do not guarantee that the Service will be uninterrupted, secure or error-free, or that AI-generated outputs will be accurate.

14. Limitation of liability

To the fullest extent permitted by law, Big Deck IT LTD and its affiliates, directors, employees, contractors and partners will not be liable for any indirect, incidental, special, consequential or punitive damages, or any loss of profits, revenue, data or goodwill, arising out of or related to your use of, or inability to use, the Service.

To the fullest extent permitted by law, our total liability for all claims relating to the Service will not exceed the amounts you paid us for the Service in the 12 months before the event giving rise to the claim. Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including applicable consumer rights, or liability for fraud or wilful misconduct.

15. Termination and account deletion

You may stop using the Service and delete your account at any time through your profile, subject to any billing obligations for the current billing period.

We may suspend or terminate your access if you materially breach these Terms or if we reasonably determine that your use creates risk or harm to the Service, other users or our systems. Upon termination, your right to use the Service stops, and we may retain certain information as described in our Privacy Policy, for example for legal, security, fraud prevention and billing purposes.

16. Changes to the Terms

We may update these Terms by posting an updated version and changing the Last updated date above. Where required by law, we will provide notice of material changes. If you do not agree with the updated Terms, you must stop using the Service.

17. Governing law and courts

These Terms are governed by the laws of England and Wales. The courts of England and Wales will have exclusive jurisdiction over disputes arising out of or in connection with these Terms, unless applicable law requires otherwise.

18. Contact

DreamAlly is operated by Big Deck IT LTD. For questions about these Terms, contact us at support@dreamally.app.